Choosing what you can give up doing and replacing it with reading will help you prioritize reading and reach your goal of a book per week!
If you read physical books, carry your latest read with you in a tote bag, purse, or the like.
How does this work? Well, pay attention to the times when you are waiting for things to happen.
Another way to make sure you reach your goal of reading one book a week is to actually schedule in dedicated reading time in your day.